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Social Media Calendar Template

Boost your brand with our easy-to-use social media calendar template.

How to Create a Social Media Calendar

  1. Set Your Goals

    • Define what you want to achieve (e.g., brand awareness, engagement).
  2. Choose Platforms

    • Select where your audience is most active (e.g., Instagram, Twitter).
  3. Plan Content

    • Mix different types: posts, stories, videos, and polls.
  4. Schedule Posts

    • Determine the best times to publish for each platform.
  5. Organize with Tools

    • Use calendars or digital tools to keep track.
  6. Review & Adapt

    • Monitor performance and adjust your strategy regularly.

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Weekly Social Media Plan

Week of {Start Date} - {End Date}

Monday

  • Platform: {Platform Name}
  • Post Time: {Time}
  • Content Theme: {Theme}
  • Goal: {Engagement Goal}

Tuesday

  • Platform: {Platform Name}
  • Post Time: {Time}
  • Content Theme: {Theme}
  • Goal: {Engagement Goal}

Wednesday

  • Platform: {Platform Name}
  • Post Time: {Time}
  • Content Theme: {Theme}
  • Goal: {Engagement Goal}

Thursday

  • Platform: {Platform Name}
  • Post Time: {Time}
  • Content Theme: {Theme}
  • Goal: {Engagement Goal}

Friday

  • Platform: {Platform Name}
  • Post Time: {Time}
  • Content Theme: {Theme}
  • Goal: {Engagement Goal}

Monthly Social Media Overview

Month: {Month}

Content Themes

  • Week 1: {Theme 1}
  • Week 2: {Theme 2}
  • Week 3: {Theme 3}
  • Week 4: {Theme 4}

Key Dates

  • {Date 1}: {Event/Promotion}
  • {Date 2}: {Event/Promotion}

Goals

  • Increase followers by {Percentage}%
  • Boost engagement by {Percentage}%

Notes

  • {Additional Notes}

Daily Social Media Checklist

Date: {Date}

Platforms

  • {Platform 1}: {Post Time} - {Content Type}
  • {Platform 2}: {Post Time} - {Content Type}

Content Focus

  • Main Message: {Message}
  • Call to Action: {CTA}

Engagement Goals

  • Likes: {Number}
  • Shares: {Number}
  • Comments: {Number}

Visuals Needed

  • {Visual Description 1}
  • {Visual Description 2}

Social Media Campaign Snapshot

Campaign Name: {Campaign Name}

Duration

  • Start Date: {Start Date}
  • End Date: {End Date}

Platforms

  • {Platform 1}
  • {Platform 2}

Objectives

  • {Objective 1}
  • {Objective 2}

Key Messages

  • {Message 1}
  • {Message 2}

Metrics to Track

  • Reach: {Number}
  • Engagement: {Number}
  • Conversions: {Number}

Social Media Content Planner

Content Title: {Title}

Date to Post: {Date}

Platform

  • {Platform Name}

Content Type

  • {Type of Content}

Main Message

  • {Message}

Call to Action

  • {CTA}

Visuals

  • {Visual Description}

Hashtags

  • #{Hashtag1} #{Hashtag2} #{Hashtag3}

FAQ

Frequently asked questions

What is the purpose of a social media calendar?

A social media calendar helps you plan, organize, and schedule your social media posts in advance. It ensures consistent posting, aligns content with marketing goals, and allows you to track performance and make adjustments as needed.

How often should I update my social media calendar?

Update your social media calendar at least once a month. Regular updates help you stay aligned with your marketing strategy, accommodate new trends, and ensure your content remains relevant and engaging.

What are the key elements to include in a social media calendar?
  • Content themes and topics
  • Posting schedule and frequency
  • Platform-specific details
  • Engagement metrics and goals
  • Visual and multimedia assets

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Power Up Your Digital Note Taking

Whether you’re offline, online, or on the go—capture your best thoughts in a single place